This recipe was famously entered by Ella Helfrich in the 1966 annual Pillsbury Bake Off. She used a bundt pan to bake her “Tunnel of Fudge” recipe. This cake mysteriously develops a "tunnel of fudge" filling as it bakes. She didn’t win (she came in second), but her recipe was so popular, it created the market for bundt pans. Nordic Ware received more than 200,000 orders for bundt pans within days of the competition. I normally bake this cake using a Griswold 965 "traditional style" bailed handle cast iron Bundt pan.